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Google AdWords for Managed Service Providers
One of the biggest marketing challenges for MSPs is measuring results and calculating the ROI of marketing campaigns. For instance, SEO campaigns can increase traffic, but tracing a specific lead to an...
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How to Setup and Manage a Facebook Advertising Campaign
Facebook is the world’s largest social network, home to billions of people and businesses, whether they’re flipping through recent updates at lunch or checking up on old classmates after dinner. This...
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How to Create an MSP Buyer Persona Quickly & Easily [Free Tool]
Who are your ideal customers? I'm not talking about their job titles or the number of computers in their office. When you really think more deeply about the people you'd like to attract to your...
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How Do You Compare to Other MSPs
One of the popular questions we receive from our clients is: "What are you seeing in the market?" So, we've compiled data from different studies and stats from over 1,000 MSP clients in our 10 years of...
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4 Automated Email Campaigns Every MSP Should Have
Closing a new customer is a herculean task. It can take upwards of 12-15 touches to get a prospect from their first interaction to the point at which they’d be willing to buy from you. No matter how...
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Interview with MSP owner and QBR process guru Alex Markov
The best managed services providers (MSP) offer more than IT support; they guarantee long-term value for clients. In this special interview, Red Key Solutions President and QBR process guru Alex...
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4 Tips for Creating Marketing Content that Converts Leads
Marketing is a process of trial and error – of building a plan as carefully as possible, measuring the results, and then iterating to improve. In the increasingly competitive MSP landscape, however,...
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How to Increase Your Customer Lifetime Value with Marketing
Does it feel like winning customers keeps getting harder? Is the competition for sales seeming more fierce? That’s likely true. Customers shopping for providers now have more information at their...
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3 Steps to Get More Sales Calls Through Your Website
It’s the end of a long day, after a tough sales month. You’re sitting at your desk, staring at your screen trying to make sense of it all. You missed your goal. Expectations will need to be adjusted,...
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New to advertising your business online? The pros & cons of Google Ads
So you’re ready to grow. You have a website, and you know you can do more to maximize its potential. But there’s one tiny problem. How will you drive traffic to your site? You’re seriously considering...
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